To help with keyword research and identifying the best keywords for your specific goals, using an online SEO research tool is important. These secondary keywords should usually be variations of the main keywords in the article. That means around 6-8 times in a 2,500-word article. Once you have decided on the best keywords and created a great piece of content to rank, you want to consider creating a keyword universe around the piece to help it do this. For your primary keywords, you want to insert them every 300-400 words or so. You don’t want massive, long blocks of text in your article. One way to keep people on your page and engaged with your content is to make it "snackable." This term refers to content that is nicely divided up into small, easily consumable sections that are well defined with subheads. Using keywords is both an art and a science. Examples would be keywords like, "What does Smith & Smith Law firm do" or "cases won by Smith & Smith." You don’t need to focus on branded keywords, especially while initially creating a digital strategy for law firms. You want to spread them out relatively evenly throughout your piece and definitely include them in all aspects of your content from the title/headline to the subheads to the body copy and even in the tags.

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He later admitted that he made up those claims, but the idea still lives on, even affecting the stances of modern regulatory agencies. Whom is an executive more likely to champion for a managing director position: someone he has worked with and known for years through various professional and social engagements, or someone he has spent barely more than a few hours with at the occasional meeting?